Alphabet a payé 20 milliards de dollars à Apple en 2022 pour que Google soit le moteur de recherche par défaut de Safari :Le département de la justice américain a lancé une enquête antitrust contre Alphabet, notamment pour la position dominante de son moteur de recherche Google.
Des données précises ont ainsi été révélées ces derniers jours, notamment par Bloomberg, qui indique en particulier qu'Alphabet, la maison mère de Google, a payé 20 milliards de dollars à Apple en 2022 pour que Google soit le moteur de recherche par défaut de Safari. Il y a beaucoup beaucoup d'entreprises qui aimeraient déjà avoir un chiffre d'affaire de cet ordre. Ce serait dans le cadre d'un partage des revenus publicitaires engendrés, 36% de ceux-ci allant à Apple. On peut en conclure que sur les appareils Apple, Mac ou iPhone, Alphabet fait environ 60 milliards de revenus publicitaires... Il y a beaucoup d'autres chiffres intéressants dans cet article, par exemple que Microsoft a offert 90% de ses revenus publicitaires à Apple pour que Bing remplace Google comme moteur par défaut, sans succès...
Google’s Payments to Apple Reached $20 Billion in 2022, Antitrust Court Documents Show
By Leah Nylen - 2 mai 2024 at 00:09 UTC+2
Alphabet Inc. paid Apple Inc. $20 billion in 2022 for Google to be the default search engine in the Safari browser, according to newly unsealed court documents in the Justice Department’s antitrust lawsuit against Google.
The deal between the two tech giants is at the heart of the landmark case, in which antitrust enforcers allege Google has illegally monopolized the market for online search and related advertising. The Justice Department and Google will offer closing arguments in the case Thursday and Friday, with a decision expected later this year.
Google and Apple had hoped to shield the payment amount from public disclosure. At the trial last fall, Apple executives testified that Google paid “billions,” without specifying a number. A Google witness later accidentally disclosed that Google pays 36% of the revenue it earns from search ads to Apple.
Court documents filed late Tuesday ahead of the closing arguments mark the first public confirmation of the figures by Apple’s senior vice president of services, Eddy Cue. Such numbers aren’t disclosed by either company in their securities filings. The documents also revealed the importance of the payments to Apple’s bottom line. For instance, in 2020, Google’s payments to Apple constituted 17.5% of the iPhone maker’s operating income.
The agreement with Apple is the most important of Google’s default deals, since it sets the search engine for the most used smartphone in the US.
Apple first agreed to use Google in the Safari browser in 2002 for free. But the companies later decided to share revenue made from search advertising. By May 2021, that translated to Google paying Apple more than $1 billion a month for its default status, prosecutors said in the filing.
Microsoft Corp., which operates competing search engine Bing, has repeatedly tried to entice Apple away from its relationship with Google. The company offered to share 90% of its advertising revenue with Apple to make Bing the default in Safari, according to the court documents. Those figures also weren’t previously disclosed.
Microsoft Chief Executive Officer Satya Nadella testified at the trial last year that the company was willing to make a number of concessions, including hiding the Bing brand, to persuade Apple to make the switch, which he said would be “game changing.”
“Whomever they choose, they king-make,” Nadella said of Apple.
— With assistance from Davey Alba, Mark Gurman, and Dina Bass
https://www.bloomberg.com/news/articles/2024-05-01/google-s-payments-to-apple-reached-20-billion-in-2022-cue-says
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